(Senior) Brand Manager

台北市 全職 NTD1,400,000 - NTD2,200,000 年薪 View Job Description
This role is responsible for the Corporate's marketing strategy as well as New Product Development / Launch strategy for the assigned category.
  • Strong brand awareness
  • Great innovation with company vision

關於我們的客戶

Our client is a well-known Food & Beverage group with strong innovation as well as ambition. They are now looking for a (Senior) Brand Manager to join their team to expand the business.

職務說明

  • Annual Budget and Market Share Growth: Develop, validate, and implement initiatives to meet the company's budget and expand market share.
  • Drive new product development (NPD), plan and execute promotional proposals based on financial analysis, and conduct post-launch performance evaluations.
  • Create and implement IMC strategies across digital platforms, PR, leaflets, in-store point-of-sale materials (POSM), etc.
  • Develop promotional plans based on financial analysis, collaborate with cross-functional teams for alignment, and conduct post-campaign evaluations.
  • Design and execute market research to uncover insights that inform strategic initiatives.
  • Oversee agency partnerships to ensure high-quality, insightful communication that influences consumer perception and strengthens brand equity.
  • Supervise the timely delivery of communication programs to ensure they meet target metrics, including brand and advertising awareness.
  • Drive brand growth through full-funnel model development, search intent modeling, and close collaboration with DO/CRM teams to boost member sales.

理想的應徵者

  • 6+ years solid brand marketing and product management experience in well-known FMCG companies
  • Familiar with the whole process of New Product Development
  • Strong communication and interpersonal skills in both English and Mandarin
  • Ability to perform under pressure and motivated to take on multi-functional tasks
  • Collaborative team player with strong communication skills and a willingness to support cross-functional teams.
  • Growth mindset and demonstrate high learning agility and flexibility
  • Fasted paced and resilient team member

福利待遇

  • Competitive salary package and benefits
  • Strong ownership of marketing strategy
  • Stable company with promising career development and opportunities
聯絡
Ivan Mo
職務編號
JN-112024-6579933
手機號
+886 2 8729 8248

職務概要

職務類別
行銷企劃
子類別
產品經理
產業
快速消費品(FMCG)
地區
台北市
合約類型
全職
招募顧問名稱
Ivan Mo
招募顧問電話
+886 2 8729 8248
職務編號
JN-112024-6579933

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